Qualification Level

Duration

3/6 months

Eligibility

Any Degree Holders – All streams

Certification Authority

IIRDC Nexora Skill Certification

Course Overview:

Digital Marketing is one of the fastest-growing career fields, enabling businesses to grow online through strategy, analytics, advertising, and content excellence.
This course provides hands-on exposure to Google SEO, Meta Ads, Google Ads, Analytics, Website Management, and Content Strategy, helping learners build strong digital careers in India and abroad.

Overview of the Industrial Impact:

Digital transformation has made online marketing essential for every sector.

Digital Marketing is used across:

  • IT & Software Companies
  • E-commerce & Retail
  • Healthcare & Education
  • Real Estate & Hospitality
  • Media, Entertainment & Influencer Industry
  • Banking, Finance & Insurance (BFSI)
  • Startups & Small Businesses

Every industry requires skilled digital marketers for brand visibility, lead generation, analytics, and customer engagement.

Course Modules

    • 1. Introduction to Digital Marketing
    • 2. Website Strategy & WordPress Basics
    • 3. Search Engine Optimization (SEO)
    • 4. Google Search Console & Analytics
    • 5. Google Ads (SEM) & PPC Advertising
    • 6. Meta Ads – Facebook & Instagram Advertising
    • 7. Social Media Optimization (SMO)
    • 8. Content Strategy & Copywriting
    • 9. Email Marketing & Automation Tools
    • 10. YouTube Marketing & Video SEO
    • 11. Affiliate Marketing
    • 12. E-commerce Marketing
    • 13. Influencer Marketing
    • 14. Online Reputation Management (ORM)
    • 15. Analytics, Reporting & Campaign Optimization<
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Management Projects
  • 1. SEO Audit for a Live Website
  • 2. Google Ads Lead Generation Campaign
  • 3. Social Media Campaign for a Brand
  • 4. Content Calendar & Social Media Plan
  • 5. Website Optimization Project
  • 6. Marketing Analytics Report
Training Includes
  • 1. 100% Practical Training
  • 2. Live Campaign Execution
  • 3. SEO Tools: Ahrefs, SEMrush, Ubersuggest
  • 4. Social Media Tools: Meta Business Suite
  • 5. Google Ads & Analytics hands-on
  • 6. Internship + Portfolio Development
  • 7. Case Studies & Real Client Projects
Key Areas of the Course
  • 1. Search Engine Optimization (SEO)
  • 2. Google Ads & PPC
  • 3. Social Media Marketing
  • 4. Content Marketing
  • 5. Email Campaign Automation
  • 6. Influencer Marketing
  • 7. Analytics & Data Insights
  • 8. E-commerce Growth Strategy
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Learning Outcome

Learning Outcomes

  • Plan and execute digital marketing campaigns
  • Perform SEO & keyword research
  • Run Google Ads & Meta Ads campaigns
  • Analyze marketing data with Analytics tools
  • Build strong brand identities online
  • Create optimized content & landing pages
  • Deliver measurable business results
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Career Growth

Entry Level →
Digital Marketer → SEO/SMO Specialist → Performance Marketer → Digital Strategist → Marketing Manager → Digital Marketing Head

Digital Marketing offers fast career growth and freelancing/business opportunities.

Industry Expectations

Companies expect digital marketers who can handle complete digital campaigns, manage SEO & Social Media, analyze data & generate reports, create high-converting ad campaigns, develop content strategies, and improve brand visibility and ROI. This program prepares learners to meet all professional requirements.

  • Handle Complete Digital Campaigns
  • Manage SEO & Social Media
  • Analyze Data & Generate Reports
  • Create High-Converting Ad Campaigns
  • Develop Content Strategies
  • Improve Brand Visibility & ROI
  • Meet Industry Marketing Standards

Placement opportunities

Placement Opportunities After the Course

  • Digital Marketing Executive
  • SEO Specialist
  • Social Media Manager
  • Google Ads Specialist
  • Content Strategist
  • Web Marketing Analyst
  • E-commerce Marketing Specialist
  • Digital Branding Consultant

Top recruiters include:

  • ✔ IT Companies
  • ✔ Digital Agencies
  • ✔ Startups
  • ✔ E-commerce Platforms
  • ✔ Media & Marketing Firms
  • ✔ Corporate In-house Marketing Teams

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